Get found by Google — and by the AI that's quietly replacing it.

SEO ranks you in Google's classic blue links. AEO (Answer Engine Optimization) wins the answer box, People-Also-Ask, and voice results. GEO (Generative Engine Optimization) gets your brand named and linked inside AI engines — ChatGPT, Perplexity, Gemini, and Google's AI Overviews. They overlap but need different tactics. We do all three.

Partly, and it's worth being precise about how. Nobody edits a model's answer directly. What you can change is the evidence it draws on: whether the crawlers can reach your pages at all, whether your content is the clearest first-hand source on a question, and how consistently your business is described across the wider web. The strongest measured correlate with AI citation isn't anything on your own site — it's how often your brand is mentioned elsewhere. That's slower than a schema bundle and it's the part that actually moves.

No, and we won't bill you for either. Google's guidance is explicit: you don't need to create AI text files, special markup, or Markdown to appear in Google Search, and adding an llms.txt file will neither harm nor help your visibility. Google also states that structured data isn't required for AI Overviews or AI Mode. Schema still earns its place for the classic rich results that do exist — product, review, breadcrumb, local business — so we implement it for that, and we say so plainly rather than selling it as an AI feature.

Two sources, both yours. First, server-side crawler telemetry: we log which AI user-agents fetch which pages, so you can see whether GPTBot, ClaudeBot and PerplexityBot are reading your pricing page or ignoring it. Second, Search Console's Generative AI performance report, which Google launched in June 2026 and which breaks out AI Overviews and AI Mode impressions by page and date — impressions only for now, no clicks or query data. Neither is a citation count. Anyone selling you a precise 'AI citation share' number is estimating, and we'd rather show you measured crawler behaviour than a confident-looking guess.

The GSC interface caps you at 1,000 rows and 16 months. The BigQuery export is the full firehose — every query, page, and day. Once it's there we automate decay detection, AI-Overview monitoring, and Looker dashboards, so the data does work instead of sitting in a tab. Setup runs in your own Google Cloud project — you own it.

Yes — map pack, Google Business Profile, and multi-location optimization are core, especially for service businesses. AEO and local overlap heavily now that map and AI answers share the same surface.